UNDERSTANDING THE “BASS ACKWARD” PERSPECTIVE IN FOOD & DRUG ADVERTISING

Good Afternoon world and thanks for tuning in to another day here on Planet Magnet. I hope this hump day finds you as busy as me with no regard for it being a hump day.
In fact there is little time for regard of much today although one thing that stopped me in my tracks this morning was a post by my friend Dr Jonathan at All About Healthy Choices.
So much so did it stop me in my tracks that I feel that anything I could write today would pale into insignificance compared to this. To that end I have decided to re-blog his post (with Dr J’s permission) and let you guys read it for yourself.
Even if you have read it already, please read it again and digest it because it is ALARMING to say the least.

Any way, enjoy this post.

‘Till tomorrow,
Stay out of the fridge.

All About Healthy Choices

SittingLet’s make this simple! Let’s reduce health to two categories; FOOD and DRUGS.

The fast food industry spends approximately:

4.2 BILLION in advertising to generate approximately 199 billion in sales.

The pharmaceutical industry spends approximately:

30.5 BILLION dollars in advertising to generate approximately 1 trillion in sales.

The largest health food chain (Whole Foods) spends approximately:

20 MILLION dollars in advertising to generate approximately 13 billion in sales.

What do these numbers mean?

FOR THE FAST FOOD INDUSTRY:  Great profits are created by using advertising dollars to promote their industry whose products continue to destroy the health and quality of life of the average consumer.

FOR THE PHARMACEUTICAL INDUSTRY: Even greater profits are created by using advertising dollars to promote their industry whose products are designed to be used (to a large extent) to maintain chronic disease (ex. diabetes, IBS, high blood pressure, cardiac disease, etc…)

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