Good Morning world and thanks for tuning in to another day here on Planet Magnet.
It’s hump day and things are a bit slow in the house of Magnet.
A headache and a sore throat are once again my two closest friends so I am hoping that it is a simple midweek malaise that has caused it (although as you know, because my time fleets so quickly, I do not generally buy into ANY day of the week being a less enjoyable one than any other) and not the start of the cold that has come and gone and come and gone and come and gone again….
Anyway, that is enough of my problems, today we have bigger fish to fry in the fight against obesity….
Here in the U.K I have read that it has now been announced we are to have yet another label because some people still do not understand calorie counting.
Myself I do not understand how someone cannot look and see what the contents are, tot them up in their heads and realise they have put more in than they have burned off, but that is maybe just me feeling a little exasperated at the lengths which the Public Health Service wish to go to make it understandable.
I do not wish to rant but surely we are now on our way to a label simply reading “Don’t eat this if you don’t want to get fat” or “Too much of this food makes you fat”
We are being treated like idiots.
I know I said that people need educating on what food is healthy and what foods are not but surely that should simply be the hidden killers of sugar and salt in pre-packaged processed foods.
I have never felt healthier than I now do as I exist solely on a wholefood diet. Yes there are occasional treat, in fact to be fair there are more than occasional treats but I am so active that I burn these treats off without realising. The crazy thing about this system though is people will be more likely to become obsessed with the labels and not realise that they also need food to sustain their Basal Metabolic Rate before they start to even consider exercise.
As I often state, I am fitter and healthier than I have been in many years but at still 106 Kg’s in weight, my BMR is nearly 2000 calories per day before I even start with the amount of activity I undertake. What with my walking, gym routines (yeah I know, I need to get back there…) and the general exercise I get from all of the hands on DIY I do, I am certain that most days I easily burn off what I put in, in fact, some days I know I burn off more than I put in and that is without walking or going to the gym.
But that is my lifestyle.
I am active.
I therefore do not need to be told how much exercise I need to do in order to burn off the excess calories my daily intake brings.
Maybe I might consider the labels as a complete put off. For example if they say you need to exercise for three hours to burn off the consumed calories taken on by eating a full fried breakfast, then I may just go for the healthy option, but nine times out of ten I do that anyway……
Below is the story released in the papers so take a read and let me know your opinions in the comments…
Written by Ben Spencer of The Daily Mail.
“Food and drinks should carry labels showing how long it would take to walk or run off the calories, a leading health expert suggests.
Shirley Cramer, chief executive of the Royal Society for Public Health, said people simply do not understand existing labels on food packets.
She said instead of focusing on calories, health information should tell people what they would need to do to work off what they are eating.
Public polling by the society has shown that almost half of people find current food labels confusing.
And most would change their behaviour if there was ‘activity equivalent’ calorie information available.
The Daily Mail’s own research suggests, for example, that a small packet of kettle chips, with 151 calories, would require a 34 minute walk or half an hour of tennis to work off.
It would take nearly an hour of walking to burn off the calories in a Snickers bar, and 37 minutes of running to use up the calories in a bowl of cornflakes.
Mrs Cramer wrote in the British Medical Journal: ‘More than two thirds of the UK population are either overweight or obese.
‘We desperately need innovative schemes to change behaviour at the population level. The objective is to prompt people to be more mindful of the energy they consume and how these calories relate to activities in their everyday lives, and to encourage them to be more physically active. Given its simplicity, activity equivalent calorie labelling offers a recognisable reference that is accessible to everyone.’
Mrs Cramer believes that placing information on food and drink packaging to promote an active lifestyle could be a ‘logical solution’ and said the benefits of being active go far beyond maintaining a healthy weight. She added: ‘Such information needs to be as simple as possible so the public can easily decide what to buy and consume in the average six seconds people spend looking at food before buying.
‘People find symbols much easier to understand than numerical information, and activity equivalent calorie labels are easy to understand.’ Experts are increasingly concerned about Britain’s obesity epidemic.
Some 28 per cent of women and 26 per cent of men are currently obese, figures that are expected to rise to 40 per cent by 2025.
Obesity-linked illnesses already exert huge strain on the NHS’s scarce resources, costing £6billion a year for care and treatment. Much of the problem is linked to over-eating, snacking, and sedentary lifestyles, with the Government under pressure to force food and drinks manufacturers to help in persuading people to eat less, and become more healthy.
Last month the Government agreed to impose a tax on sugary drinks, but the levy will not be introduced for two years, and experts believe much more needs to be done. Official guidelines recommend that women consume no more than 2,000 calories a day and men no more than 2,500.
Polling suggests one in four dieters do not know how many calories they consume on a typical day, which significantly reduces their chance of success. But changing labels may be difficult due to European legislation and resistance from manufacturers.
Separate research, conducted by Cambridge University last year, suggested that manufacturers should also be asked to reduce packaging sizes.
Scientists found that reducing the size of a plate cut food intake by 159 calories a day on average. If the same approach was applied to all food and drink consumption, calorie intake could be reduced by up to 16 per cent, they said”
So then guys, that’s all for today. I hope it all made sense and wasn’t too ranty.